A prominent landmark, and social hangout, the Hard Rock Cafe, Pattaya (part of the American chain of themed restaurants, and hotels), located along Pattaya beach road, plays host to the ‘Ms Hard Rock Pattaya’ competition - a beauty pageant of sorts designed to showcase the varied talents of some of Pattaya's hottest women folk.
With a first prize of 30,000 baht, the competition attracts a number of entrants, with the only real criteria for entry being that competitors must be female, of Thai nationality, and over the age of twenty. The potential Ms Hard Rock’s of Pattaya, are judged upon a number of criteria. From their ‘Rock style’ (where individuality of look scores big points), through to being quizzed on their music knowledge (an essential for the Hard Rock Cafe), and of course, upon their ‘beach style’, because any great Ms Hard Rock Pattaya has to look awesome in a skimpy bikini (this is Pattaya after all).
Usually held in September, the contests prize package for the winning girl also includes paid photo shoots, and other promotional work for the Hard Rock Cafe chain. And as of 2012, the contest winner can also go on to compete for the title of ‘Ms Hard Rock Southeast Asia, going head-to-head against the winners of similar pageants held in the likes of Bali, and Malaysia.
What makes the Ms Hard Rock Pattaya contest different from other similar pageants? The 2012 winner, ‘Cattaleeya Schulze’, arguably summed it up best by cheekily stating that “To me, Ms. Hard Rock is not a regular beauty contest, it is all about talent, personality, attitude and style.” - qualities that the beautiful Miss Schulze displayed in abundance.
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